1.What is the Cost per Impression (CPM) in LinkedIn Ads?
Cost per impression (CPM) is the cost an advertiser pays per one thousand impressions of their ad on LinkedIn. An impression occurs each time an ad is displayed to a user, regardless of whether the user clicks on it or not.
2.Why assigning a Cost per Impression (CPM) in LinkedIn Ads important?
Assigning a Cost per Impression (CPM) in LinkedIn Ads is important because it helps advertisers to understand how much they are paying for each impression of their ad. This can help them to optimize their campaigns and ensure they are getting a good return on investment.
3.List some examples of Cost per Impression (CPM) KPI's in LinkedIn Ads.
Some examples of Cost per Impression (CPM) KPI in LinkedIn Ads include:
- Average cost per impression
- Cost per impression by audience targeting
- Cost per impression by ad format
4.What impacts Cost per Impression (CPM) in LinkedIn Ads?
The factors that impact Cost per Impression (CPM) in LinkedIn Ads include:
- Ad targeting: the more specific the targeting, the higher the CPM is likely to be.
- Ad format: some ad formats, such as video ads, may have a higher CPM than others.
- Competition: if there are many advertisers competing for the same audience, the CPM is likely to be higher.
