blog post

7 Data-Driven Marketing Trends for 2024 and Beyond

Rohit Kumar
Rohit Kumar
April 22, 2024
8 min read

Change is a necessity for navigating the complexities of today’s hyper-competitive market. 

The ability to master the ever-evolving digital ecosystem has become one of the most sought-after marketing skills for a technical marketer. 

However, this often restricts marketers from being early adopters. 

However, to embrace change, marketers must be aware of emerging trends. In this post, we will explore the top seven crucial data-driven marketing trends revolutionizing 2024 and beyond. 

As you navigate the future, these insights will serve as a guide to make your marketing journey hassle-free.

So, let’s get started!

Trend #1: AI Investments Will Be Pivotal to Achieve Unprecedented Growth

Since the time the term and concept of AI was first coined by John McCarthy in 1956, the technology has undergone a massive transformation. 

It serves practical solutions for all industries, including digital marketing.

Today, AI-powered applications and tools are empowering businesses to make informed, data-driven decisions. They enable marketers to strengthen their marketing efforts without relying on guesswork. 

No wonder, the global market of AI adoption will cross $1,597 billion by 2030.

Source - AI Market Size

Moreover, the statistics reflect the reason industry leaders in the marketing arena are increasing their investments in AI.

As a digital marketer, you should focus on fostering long-term growth. For that, investing in state-of-the-art AI-powered tools like Revlitix can help. 

It can future-proof your marketing strategy by providing crucial insights into the target market and ever-evolving customer behavior. 

Inbuilt with predictive and prescriptive analytics mechanisms, Revlitix enables you to predict ever-evolving customer preferences and take actionable steps (next-best actions). 

This can help you unearth valuable business opportunities, thus driving high ROI and revenue growth in years to come. 

Turbocharge your marketing efforts with the power of AI!

Connect with team Revlitix or start a free trial now!

Trend #2: Response to Data Privacy Concerns Will Become More Crucial than Ever.

Data is fuel for business growth. 

Right from understanding customer preferences to personalizing content to creating targeted ads, marketers need data.

However, data might not be as readily available in upcoming times as it is now.

The reason is that customers are concerned about their privacy more than ever.

In fact, a recent Google survey revealed that 73% of customers leverage online software and tools to protect their privacy.

And this is just the beginning. Customers might not want to associate with your businesses that don’t care about their privacy.

No wonder, most digital marketers are working towards revamping data collection tactics to acquire and maintain customer trust.

Source - Value Exchange

What’s more? McKinsey states that firms that lack effective data strategy could have to spend 20% more on marketing to generate the same outcomes.

Source - Customer centric approach to marketing

Trend #3: Visual Search Will Be the Next Frontier in Marketing Strategies.

Customers using real-world images to start an online search is not a new phenomenon. 

But speaking of digital marketing, this comes with a twist.

Integrating visual search into digital marketing strategies is becoming a popular marketing trend.

It’s something that marketers have done in the past. 

However, only a few businesses have proactively integrated visual search options into their apps. 

A study reveals that this situation is going to change soon. 

For instance, Amazon developed StyleSnap in 2019, which uses visual search to recommend products to customers. 

Source - Visual search for customers

They are constantly making changes to make the app more effective. 

What’s more? The image recognition market will cross $53 billion by 2025.

So, embrace this trend to streamline your customer journey like the leaders.  

Trend #4: YouTube Ads Will Be a Key Player for Enhanced Reach and ROI.

YouTube offers multiple targeting options based on the audience’s interests, location, demographics, etc. 

Besides, it provides a plethora of ad formats, including skippable in-stream ads, non-skippable in-stream ads, bumper ads, out-stream ads, in-feed video ads, and more. 

What’s more? YouTube has a built-in analytics tool that allows marketers to track their ad campaigns. 

All these provisions make it a go-to platform to reach relevant audiences at the right time, thus enhancing conversions and ROI.

No wonder, YouTube is emerging as an advertising giant because of its robust, data-driven functionality that eases ad optimization.

In fact, YouTube's global advertising revenues were $29.24 billion in 2022.

Worldwide advertising revenue of You tube

What’s more? Marketers who leverage YouTube ads can reach 1.7 billion new visitors every month.

Moreover, the ads are relatively cheap, accounting for $.03 to $.30 per impression.

According to The Social Media Examiner, only 52% of marketers leverage YouTube. However, most want to learn about YouTube ads for enhanced reach and ROI.

If you want to invest in YouTube ads, now is the right time. 

Deploying a tool like Revlitix can help you make the most of it!

Revlitix’s Dashboard

Revlitix - 

  • Provide accurate insights into your YouTube ad campaign performance in real-time.
  • Help analyze YouTube ads’ historical performance and the present market trend.
  • Offers NBAs to refine ad strategy for maximizing conversions.
  • Allows tracking crucial KPIs, such as CTR, views, impressions, ROI, and more.

It isn’t late yet! 

Get on top of your YouTube ad strategy!

Connect with team Revlitix today.

Trend #5: Chatbot App Integrations Will Surge.

Chatbots appeared like a fad when they came into existence.

But today, chatbots are on the path to becoming a mainstay marketing channel, especially for B2B businesses.

The reason is chatbots can seamlessly “nudge” the visitors to take action.

Here’s a quick example to understand their role.

Say - you have created a well-researched blog post that has begun gaining traction. People are browsing the blog post and going to your product pricing page.

Here, not everyone would take action or convert. However, chatbots can encourage them to learn more about your products and offer customized plans similar to what your sales reps could have done.

Yes, you can hire 24/7 customer success executives for live chat. 

However, that would be pricey. That’s why chatbots, especially the ones powered by AI tech, are becoming popular among businesses. 

What’s more? Businesses are incorporating a “chatbot + human support” to boost their customer experience. 

KPI Tracking - Revlitix Rules

This tactic has been working well for us. We offer chatbot and human assistance on Revlitix’s website to answer prospects’s queries, pain points, and more.

This strategy has helped us boost customer experience and new customer acquisition.

Trend #6: No-Code Technology Will Revolutionize Digital Marketing.

The adoption of no-code tech is increasing and for all the right reasons. 

As the name reflects, “no-code” or “zero-code” platforms offer easy-to-use, intuitive interfaces with drag-and-drop functionality.

This allows digital marketers to automate workflows, build landing pages, and more without hassles. This way, anyone in the marketing team can test ideas and optimize campaigns without extensive technical knowledge.

This has reduced their dependency on coders and developers. 

No wonder, no-code is gaining momentum more than ever. It provides non-tech-savvy stakeholders the power to make changes, offering a sense of autonomy.

And this does not mean that developers’ jobs will be at stake. Instead, developers can adopt it in their workflows to manage their projects.

It’s a win-win for all stakeholders.

No wonder, leading players like Nike, Apple, and Airbnb have deployed no-code tech.

This AI and ML-powered platform effortlessly integrates with key Martech platforms. This can help streamline your business operations and enhance data management. 

Unlike other platforms, you do not need to write codes!

Have you been facing technical complexities lately?

Streamline your marketing operations with our no-code platform!

Schedule a chat with Revlitix now! 

Trend #7: Podcasts Will Be the Emerging Mainstream B2B Marketing Channel.

Podcasts are rapidly becoming a mainstream digital marketing channel because of their increasing demand.

In fact, people’s interest in “podcast marketing" has grown by 63% in the past five years.

Source - Podcast Marketing

To be specific, podcasts aren’t in the similar category as PPC, search engine optimization, or content marketing (yet).

However, businesses have started investing their marketing budget in podcasts rather than relying on traditional marketing channels.

And if you look at the leading industry players like HubSpot, this makes sense.

Source - Hubspot Podcast Network

Reports state that HubSpot’s growth show podcast helped them reach their target audience (1.5 million downloads).

The question is: How can you leverage podcasts to reach your target audience? 

First, you can create podcasts to help your target audience (like HubSpot) or advertise your products between the podcast episodes.

Summing Up

These are the top 7 data-driven marketing trends to track and follow in 2024 and years to come. 

Yes, traditional marketing practices (like social media or email marketing) will remain as relevant as ever. 

However, the ever-evolving customer demands necessitate businesses to follow these trends and gain an edge.

Key takeaway: Businesses that can find the right balance between conventional marketing and these trends are poised to achieve growth in the coming years.

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