Glossary on Revlitix

Website Visits are a key performance indicator (KPI) in LinkedIn Ads that measures the number of clicks on a website URL included in a LinkedIn Ad.

Website traffic in HubSpot Marketing refers to the number of visitors or users who access a website through various channels such as search engines, social media, direct visits, or referrals.

View Through Rate (VTR) is a metric that measures the number of times an ad has been viewed on LinkedIn Ads, but not clicked, divided by the number of impressions it received. It is expressed as a percentage, and it measures how many people were exposed to the ad and may have been influenced by it, even if they didn't click on it.

One of the things you can track with Google Analytics is the user type of your visitors. There are three main user types in Google Analytics: new users, returning users, and anonymous users.

The Unsubscribe Email is a type of email that is used to unsubscribe a recipient from your Marketo account. This email is sent to the recipient when they click on the "Unsubscribe" link in an email that was sent to them from Marketo. When the recipient clicks on this link, they are taken to a page where they can confirm their unsubscription. Once the recipient has confirmed their unsubscripti

The Top of page rate is the percentage of times your ad is shown at the top of the page on Google.com when someone searches for one of your keywords. The Top of page rate can be found in the "Impression share" column of the "Keywords" tab in your Google Ads account.‍

The top impressions percentage is a good indicator of how well your ad is performing and whether or not it is being shown to potential customers.

Time to Resolution is a key performance indicator (KPI) in Salesforce that measures the average time it takes for customer support issues to be resolved, from the time the ticket is created until the customer is satisfied with the resolution.

he Time on Page metric in Google Analytics measures the average amount of time a user spends on a particular page of your website. This metric can be useful in understanding how engaged your users are with your content.

Sponsored InMail Send Rate is a key performance indicator (KPI) used in LinkedIn Ads that measures the percentage of sent Sponsored InMail messages compared to the total number of messages attempted to be sent.

Sponsored InMail Conversion Rate measures the percentage of users who completed a desired action after clicking on a Sponsored InMail ad.

Sponsored InMail Click-Through Rate (CTR) measures the percentage of recipients who clicked on a link within a sponsored InMail message.

The Sponsored InMail Acceptance Rate refers to the percentage of people who accepted the Sponsored InMail message sent to them through a LinkedIn advertising campaign.

Sponsored Content Video Completion Rate is a metric used to measure the percentage of viewers who watch a video ad to completion on LinkedIn.

Sponsored Content Impressions in LinkedIn Ads refer to the number of times a sponsored post has been viewed by a user on LinkedIn.

Sponsored Content Cost per Impression (CPM) in LinkedIn Ads refers to the cost an advertiser pays for every 1,000 impressions of their sponsored content on the LinkedIn platform.

The Sponsored Content Cost per Click (CPC) in LinkedIn Ads refers to the amount an advertiser pays for each click on their sponsored content.

Sponsored Content Conversion Rate is a metric used to measure the number of clicks on a LinkedIn Sponsored Content ad that resulted in a conversion, divided by the total number of clicks on the ad. A conversion can be a sign-up, download, purchase, or any other action that you want the user to take after clicking on the ad.

In Google Analytics, the "Source" refers to the origin of the traffic to your website. This can be divided into two main categories: direct traffic and referral traffic. Direct traffic is when a user types your website's URL into their browser or clicks on a bookmark. Referral traffic is when a user clicks on a link to your website from another website. The referral website is considered the "source" of the traffic.

Social Media Engagement in Salesforce refers to the level of interaction that customers have with a company's social media channels, such as Facebook, Twitter, LinkedIn, and Instagram, using the Salesforce platform.

In Google Analytics, the Sessions per User metric is a measure of the average number of sessions that each user had during the selected time period. This metric can be useful for understanding how engaged your users are with your website or app.

Sessions are the total number of interactions that a user has with your website in a given period of time. This includes things like page views, events, and conversions. Sessions give you a good idea of how engaged a user is with your website and how much they interact with it.

The session duration in Google Analytics is the length of time that a user spends on your website during a single session. This metric helps you understand how engaged users are with your site and can be used to identify areas of improvement.

The Send Email in Marketo is a tool that allows you to send emails to your contacts and leads. It is a great way to stay in touch with your customers and keep them updated on your latest products and services. With the Send Email in Marketo, you can also track how many people open and click through your emails, so you can see what is working and what is not.

Search Result CTR measures the percentage of clicks a website's search result receives compared to the number of times it was displayed in the search results page.

The search overlap rate is the percentage of times your ad appears on the first page of search results for a given keyword. The higher your search overlap rate, the more likely your ad is to be seen by searchers.

This report provides an overview of the Search outranking share in Google Ads. outranking share is the percentage of times your ad appears above the organic search results, also known as "Search Results". The outranking share metric can be found in the "Search Results" report under the "Overview" tab.

Search impression share is a metric in Microsoft ads that measures the percentage of impressions an ad received compared to the total number of impressions it was eligible to receive. It provides advertisers with an understanding of how often their ads are showing up in relevant search results and the potential for improving their ad visibility.

Sales Win Rate measures the percentage of opportunities that result in closed-won deals.

Sales revenue in HubSpot CRM refers to the total amount of money generated through sales activities within the CRM platform. It includes the income generated from the sale of products or services to customers.

Sales Qualified Leads (SQL) in Salesforce are potential customers who have been qualified as having a higher likelihood of becoming a paying customer.

Sales Qualified Leads (SQL) in HubSpot CRM refers to leads or prospects that have been identified as having a high likelihood of becoming customers based on their level of engagement, fit with the ideal customer profile, and qualification criteria.

Sales Pipeline Velocity in HubSpot CRM refers to the speed at which leads or prospects move through the sales pipeline and convert into paying customers. It measures the efficiency and effectiveness of the sales process by analyzing the time it takes for leads to progress from one stage of the pipeline to another.

The sales Growth Rate in Salesforce is a metric that measures the increase or decrease in revenue over a specific period of time.

The Sales Conversion Rate in HubSpot CRM refers to the percentage of leads or prospects that successfully convert into paying customers through the sales process within the CRM platform. It measures the effectiveness of the sales efforts in converting leads into customers.

Sales Activities per Day in HubSpot CRM refers to the number of sales-related activities performed by sales representatives within the CRM platform on a daily basis. These activities can include making phone calls, sending emails, scheduling meetings, updating contact information, logging interactions, and any other actions that contribute to the sales process.

The Return on ad spend (ROAS) in Microsoft ads is a metric that measures the amount of revenue generated for every dollar spent on advertising.

Return on Ad Spend (ROAS) is a metric that calculates the revenue generated from an ad campaign relative to the cost of running that campaign. It is calculated by dividing the revenue generated from an ad campaign by the total amount spent on that campaign, and expressing the result as a percentage.‍

The Quality Score in Google Ads is a measure of how relevant your ad is to the keywords you are targeting. The higher your Quality Score, the more likely your ad is to be shown to users who are searching for those keywords. A high-Quality Score can also lead to lower costs per click and better ad positions.

The position above rate is the percentage of times that your ad appears in the very first position on a search engine results page. This is one of the most coveted positions in online advertising, as it generally results in the highest click-through rate (CTR).‍

Phone impressions are the number of times a mobile user sees an ad on their mobile device. This is also called mobile traffic, and it is measured by the number of ads that were served to a mobile device.