1.What are the Phone Impressions in Google Ads?
Phone impressions are the number of times a mobile user sees an ad on their mobile device. This is also called mobile traffic, and it is measured by the number of ads that were served to a mobile device.
2.Why are Phone Impressions in Google Ads important?
With a high-Quality Score, Google is more likely to show your ad higher, resulting in more clicks and transactions. You will not have to bid as much for your advertisements to appear. You may enhance your ROI and minimize your cost-per-click by paying attention to your phone impressions and how to improve it.
3.List some examples of Phone Impressions KPI in Google Ads?
Phone impressions are the number of times your ad was seen on a mobile device.
The following are some examples of Phone Impressions KPI in Google Ads:
- The number of phone impressions for an ad group.
- The number of phone impressions for an ad campaign.
- The total number of phone impressions for a campaign.
4.What impacts Phone Impressions in Google Ads?
There are two main factors that impact phone impressions:
-The quality score and keyword matching. The quality score is a measure of how relevant your ads are to your keywords, which in turn affects how much you pay for your ad clicks.
-Keyword matching refers to the percentage of times your keyword appears in the content of your ad compared to other words that appear in your ad text.