1.What is the Conversions in Google Ads?
Conversions in Google Ads is a metric that measures the number of times a user completes a desired action after clicking on an ad. This could be anything from making a purchase to signing up for a newsletter. Conversions are important because they show how effective an ad campaign is at driving results.
There are a few different ways to track conversions in Google Ads. The most common method is to use conversion tracking code, which is a snippet of code that you place on your website. This code allows Google Ads to track when a user completes a desired action on your site.
Another way to track conversions is through Google Analytics. This platform can track conversions even if you don't have conversion tracking code installed on your site.
2.Why is the Conversions in Google Ads important?
Advertisers invest a lot of time, money, and effort into creating high-quality ads that will ultimately lead to conversions. So, it's no surprise that conversion tracking is one of the most important features in Google Ads.
Conversion tracking allows you to see which of your ads are performing well and leads to conversions. This data is important because it allows you to optimize your ads for better performance. Additionally, conversion tracking can also help you to identify any areas of your ads that may need improvement.
If you're not currently tracking conversions in Google Ads, we highly recommend that you start doing so. It's a valuable tool that can help you to improve your ad campaigns and ultimately boost your business.
3.List some examples of Conversions related KPI's in Google Ads?
There are many different conversions KPI in Google Ads, but some of the most common are:
-Cost per conversion
-Conversions per day
-Conversions per week
-Conversions per month
Cost per conversion is the most common conversion KPI in Google Ads. It is the average amount of money that you spend on conversion. Conversion rate is the percentage of people who click on your ad and then convert. Conversions per day are the number of conversions that you get in a day. Conversions per week are the number of conversions that you get in a week. Conversions per month are the number of conversions that you get in a month.
4.What impacts Conversions in Google Ads?
-Ad relevance - Ads that are relevant to the user's search query or interests tend to have higher conversion rates.
-Landing page experience - A well-designed and user-friendly landing page can help increase conversion rates.
-Call-to-action - Clear and compelling calls-to-action in the ad and on the landing page can improve conversion rates.
-Ad targeting - Targeting the right audience can increase the likelihood of conversions.
-Ad testing - Testing different ad elements, such as headlines, images, and calls-to-action, can help optimize ads for better conversion rates.
Reference 1: https://support.google.com/google-ads/answer/6365?hl=en
Reference 2: https://support.google.com/google-ads/answer/1722022?hl=en
