1.What are the Impressions in Google Ads?
Impressions are the number of times your ad has been seen. Each time your ad appears on a Google search result page or on a website in the Google Display Network, it's counted as an impression.
When calculating your impression share, Google divides the number of impressions you've received by the estimated number of impressions you were eligible to receive. This number is then multiplied by 100 to get a percentage.
2.Why are the Impressions in Google Ads important?
Google Ads is an important tool for businesses of all sizes. It helps businesses reach new customers and grow their businesses. And one of the most important metrics in Google Ads is "impressions."
So, what are impressions in Google Ads? Put simply, an impression is when your ad is shown to a potential customer. An impression can happen on any Google product, including Google Search, YouTube, and Google Maps. And when someone sees your ad, it counts as an impression, even if they don't click on it.
Impressions are important because they show you how often your ad is being seen by potential customers. The more impressions your ad has, the more chances you have of reaching new customers. And the more customers you reach, the more likely you are to grow your business.
3.List some examples of Impressions related KPI's in Google Ads?
There are a number of key performance indicators (KPIs) that you can use to measure the success of your Google Ads campaigns. Impressions are one of the most important KPIs, as they represent the number of times your ad has been seen by potential customers.
Other important KPIs include:
- Clicks: the number of times potential customers have clicked on your ad
- Click-through rate (CTR): the percentage of times potential customers have clicked on your ad, out of the total number of times your ad has been seen
- Conversion rate: the percentage of times potential customers have completed the desired action (such as making a purchase) after clicking on your ad.
Reference 1: https://support.google.com/google-ads/answer/6320?hl=en
Reference 2: https://support.google.com/webmasters/answer/7042828?hl=en
