1.What is the Interactions Rate in Google Ads?
The interaction rate is a metric is how often users interact with your ad. This metric includes all kinds of interactions, such as clicks, impressions, and video views. The interaction rate can be a useful metric for assessing the performance of your ad campaign.
2.How to calculate Interactions Rate in Google Ads?
To calculate the interaction rate, simply divide the number of interactions by the number of impressions. For example, if your ad received 100 clicks and 1,000 impressions, your interaction rate would be 10%.
3.What impacts Interactions Rate in Google Ads?
Interactions rates can vary depending on the type of ad you're running. For example, video ads tend to have higher interaction rates than image ads. And, ads that are placed higher on the page tend to have higher interactions rates than ads that are placed lower on the page.
Reference 1: https://support.google.com/google-ads/answer/6162977?hl=en
Reference 2: https://support.google.com/google-ads/answer/6281923?hl=en
