1.What is the Mobile-friendly click rate in Google Ads?
The mobile-friendly click rate in Google Ads is the percentage of times that people who see your ad on a mobile device click on it. This number can be found in your Google Ads account by going to the "All Campaigns" page and then selecting the "Mobile" column. The mobile-friendly click rate is important because it gives you an idea of how well your ad is performing on mobile devices.
If this number is low, it means that people are not clicking on your ad when they see it on their mobile device. This could be because your ad is not relevant to them, or it could be because they cannot easily click on it. Either way, it is important to try to improve your mobile-friendly click rate so that you can get more people to click on your ad and visit your website.
2.Why is the mobile friendly click rate in Google Ads important?
The mobile friendly click rate in Google Ads is a metric that measures how often people who see your ad on a mobile device click on it. This metric is important because it can help you understand how well your ad is performing on mobile devices.
If your Mobile-friendly click rate is low, it may be an indication that your ad is not well-suited for mobile devices and you may want to consider making some changes to your ad.
3.List some examples of Mobile-friendly click rate KPI in Google Ads?
-The number of clicks on an ad from a mobile device
-The click-through rate (CTR) of an ad from a mobile device
-The conversion rate of an ad from a mobile device
-The cost per conversion of an ad from a mobile device
4.What impacts mobile-friendly click rate in Google Ads?
-Responsive design: The use of responsive design ensures that your website looks great on any device and makes it easier for users to navigate, leading to higher click-through rates (CTR).
-Page load time: The faster your website loads, the better chance you have of retaining users and reducing bounce rates, leading to increased mobile click-through rates.
-Ad copy relevance: The ad copy should be relevant to the user's search intent and provide clear and concise information, increasing the likelihood of a click.
-Visual appeal: A visually appealing website with high-quality images and graphics can capture the user's attention and lead to increased mobile click-through rates.
Reference 1: https://support.google.com/google-ads/answer/7543502?hl=en
Reference 2: https://metrictheory.com/blog/an-introduction-to-google-adwords-new-landing-pages-tool/
