1.What is the Source in Google Analytics?
In Google Analytics, the "Source" refers to the origin of the traffic to your website. This can be divided into two main categories: direct traffic and referral traffic. Direct traffic is when a user types your website's URL into their browser or clicks on a bookmark. Referral traffic is when a user clicks on a link to your website from another website. The referral website is considered the "source" of the traffic.
2.Why is the Source in Google Analytics important?
The "Source" in Google Analytics refers to the platform where your traffic is coming from. This could be a website, a social media platform, an email campaign, or anything else. The source is important because it helps you understand where your traffic is coming from and how they are finding your website.
This information is important because it can help you focus your marketing efforts on the platforms that are giving you the most traffic. It can also help you troubleshoot any issues you might be having with specific platforms. For example, if you notice that your traffic from a certain website is suddenly declined, you can investigate to see if there are any Technical issues or if the website has changed its algorithm.
3.List some examples of Source KPI's in Google Analytics?
There are a variety of KPIs (key performance indicators) that you can track in Google Analytics in order to measure the success of your website or app. Here are some examples of source KPIs that you can track:
-Number of visits
-Number of unique visitors
-Bounce rate
-Average time on site
-Pages per visit
-Percentage of new visits
By tracking these KPIs, you can get a better understanding of where your traffic is coming from and how effective your marketing efforts are.
4.What impacts Source in Google Analytics?
There are many factors that can impact the "Source" in Google Analytics. Here are some of the most common:
- The website's URL
- The referrer
- The campaign
- The medium
- The search engine
- The social network
Each of these factors can impact the "Source" in Google Analytics in different ways. For example, the website's URL can impact the "Source" if it contains certain keywords or if it is the primary website for a company.
Reference 1: https://support.google.com/analytics/answer/6205762?hl=en#zippy=%2Cin-this-article
Reference 2: https://support.google.com/analytics/answer/1033173?hl=en
