1.What is the User Type in Google Analytics?
Google Analytics is a powerful tool that can help you track and analyze your website traffic. One of the things you can track with Google Analytics is the user type of your visitors.
There are three main user types in Google Analytics: new users, returning users, and anonymous users. New users are people who have never been to your website before. Returning users are people who have been to your website before. And anonymous users are people who are not logged into their Google account while they are visiting your website.
Knowing the user type of your website visitors can be helpful in understanding their behavior. For example, if you see that most of your new visitors are bouncing off your website, that could be an indication that your website is not relevant to their needs.
2.Why is the User Type in Google Analytics important?
The User Type in Google Analytics is important because it allows you to segment your audience and see how they interact with your website. There are four different User Types: New, Returning, Engaged, and Disengaged. Each User Type has its own set of characteristics, so it's important to understand how each one behaves.
New users are those who have never been to your website before. They are typically exploring and trying to learn more about your brand. Returning users are those who have been to your website before and usually have a specific goal in mind. Engaged users are those who are actively interacting with your website, such as filling out a form or reading an article. Disengaged users are those who are not interacting with your website and may be inactive or bouncing off the page.
3.List some examples of User Type KPI in Google Analytics?
Some examples of User Type KPIs in Google Analytics are:
-New Users
-Returning Users
-Percent New Users
-Percent Returning Users
-Active Users
-Session Duration
-Session Duration per User
-Bounce Rate
-Pages per Session
-Conversion Rate
4.What impacts User Type in Google Analytics?
User Type is a new dimension in Google Analytics that lets you see how new and returning users engage with your website. The dimension includes two types of users:
- New users: Users who have visited your site for the first time
- Returning users: Users who have visited your site more than once
You can use the User Type dimension to segment your traffic and see how new and returning users behave differently on your site. For example, you might find that new users are more likely to visit your site on weekdays, while returning users are more likely to visit on weekends.
By understanding the differences between new and returning users, you can optimize your website to better serve both groups.
Reference 1: https://www.hotjar.com/google-analytics/glossary/users/
Reference 2: https://metriclabs.com.au/glossary/google-analytics-dimensions/user-type/
