1.What is the Engagement Rate in LinkedIn Ads?
The Engagement Rate is the percentage of people who interacted with an ad (by clicking, liking, sharing, commenting, etc.) divided by the total number of impressions the ad received.
2.Why assigning an Engagement Rate in LinkedIn Ads important?
Assigning an Engagement Rate in LinkedIn Ads is important because it helps advertisers understand how well their ad is resonating with their target audience. It can also help them optimize their campaigns for better performance.
3.List some examples of Engagement Rate KPI's in LinkedIn Ads.
Examples of Engagement Rate KPI in LinkedIn Ads include the number of likes, comments, shares, clicks, and other interactions an ad receives divided by the total number of impressions.
4.What impacts Engagement Rate in LinkedIn Ads?
The factors that impact Engagement Rate in LinkedIn Ads include the relevance of the ad to the target audience, the ad creative, the targeting options used, and the ad placement.