Adobe Marketo

Send Email

1.What is the Send Email in Marketo? 

The Send Email in Marketo is a tool that allows you to send emails to your contacts and leads. It is a great way to stay in touch with your customers and keep them updated on your latest products and services. With the Send Email in Marketo, you can also track how many people open and click through your emails, so you can see what is working and what is not.

2.Why is the Send Email in Marketo important?

Email is still one of the most effective marketing channels, despite the rise of newer channels like social media and messaging apps. In fact, email has an ROI of 3800%, which is pretty impressive.

And when it comes to email marketing, Marketo is one of the best platforms out there. Marketo provides users with powerful email marketing capabilities, including the ability to send highly personalized emails at scale.

One of the key features of Marketo is the Send Email function. This function allows users to send emails to large groups of people with ease. It also includes a number of features that make it easy to personalize emails, track results, and more.

Overall, the Send Email function in Marketo is a valuable tool that can help you get the most out of your email marketing campaigns.

3.List some examples of Sent Email related KPI's in Marketo?

There are a number of different Sent Email KPIs that you can track in Marketo:

-Email Open Rate: This is the percentage of people who open your email. A good benchmark is 20%.

-Email Click-Through Rate: This is the percentage of people who click on a link in your email. A good benchmark is 2%.

-Email conversion rate: This is the percentage of people who take the desired action after receiving your email. This could be signing up for a newsletter, downloading a white paper, etc. A good benchmark is 1-2%.

-Email unsubscribe rate: This is the percentage of people who unsubscribe from your email list after receiving your email. A good benchmark is less than 1%.

4.What impacts Sent Email's in Marketo?

The performance of your email sends can be impacted by a number of factors, both within and outside of Marketo. To ensure successful email sends, it's important to understand all the potential factors that could impact your results.

Some of the things that can impact your email sends include:

- The speed of your internet connection

- The size of your email list

- The number of emails you're sending

- The content of your emails

- The frequency of your email sends

- Your bounced email rate

- Your opt-out rate

- Your spam complaint rate

All of these factors can impact the performance of your email sends, so it's important to keep an eye on all of them to ensure the best possible results.

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