Ad Management

Low CTR Ad Pausing Script

Are you missing out on opportunities to optimize your ad campaigns and improve performance by not pausing low-performing ads?

A low CTR ad pausing script in Google Ads is a custom script that automatically pauses ads with a low click-through rate (CTR).

Adding a low CTR ad pausing script in Google Ads can improve ad performance, save cost, lead to better Quality Scores, provide optimization opportunities, and help advertisers focus on higher-performing ads.

Before setting up the script, get familiar with the interface and navigation in Google ads.

  1. Tools- The Tools tab provides direct links to various Google Ads account tools. Use these tools to monitor and make changes to your account, ads, ad groups, and keywords.
  2. Bulk actions- It allows advertisers to modify multiple campaigns, ad groups, ads, or keywords in a single action, saving time and effort.
  3. Scripts- It allows advertisers to automate and customize their bulk actions. This tool allows advertisers to create custom scripts that perform specific actions on their campaigns or accounts, such as updating bids, pausing underperforming ads, or adding new keywords.
  4. + button- It allows advertisers to create new scripts. 

  1. New Script- It allows advertisers to create a new script from scratch.

  1. Add Script Name- It allows advertisers to name their scripts. 

  1. Authorize-  It allows advertisers to grant permission for their script to access their Google Ads account.
  2. Save-  It allows advertisers to save their scripts after making changes or creating new ones.

  1. Frequency- It allows advertisers to set how often a script runs.

  1. Run- It allows advertisers to execute a script manually.

To include a low CTR ad pausing script in Google Ads, follow these steps:

Step-1 Sign in to your Google Ads account.

Step-2 Click the Tools icon and select Scripts under BULK ACTIONS.

Step-3 Click on the plus button to create a new script.

Step-4 Give your script a name.

Step-5 Copy and paste the low CTR ad pausing script into the script editor.

Step-6 Authorize, and save the script.

Step-7 Go back to the "Scripts" section and find the "Low CTR ad pausing script" script at the top of the list.

Step-8 Set the desired frequency for the script to run (e.g., daily or weekly).

Step-9 Save and run the script.

Note that you can find many pre-built low CTR ad pausing scripts here that you can customize and use for your Google Ads account. Also, it's important to test and monitor the performance of your script regularly to ensure that it's working as intended and making the desired impact on your ad campaigns.

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