Closed Won vs Demo Completes

A cohort-style report that tracks how many demos completed in each month eventually turned into Closed Won deals. The data is broken down by the number of months it took to close the deal (Same Month, +1 Month, +2 Month, and so on). This helps you assess conversion velocity and consistency across different time periods.

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This report helps sales leaders and CROs understand the journey from demo to deal and improve overall pipeline execution by revealing:

• Sales cycle trends: How quickly deals tend to close after a demo
• Momentum patterns: Whether follow-through is dropping in later months
• Deal quality: Faster conversion often indicates higher quality pipeline
• Execution analysis: Spot months with stronger or weaker sales performance
• Forecasting accuracy: Better predict how current demos will convert into revenue

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