What it is?
Tracks monthly funnel performance from MQLs to New Revenue, covering SAL, SQL, Win Rate, and Closed-Won stages: along with MRR contribution for each month.
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Tracks monthly funnel performance from MQLs to New Revenue, covering SAL, SQL, Win Rate, and Closed-Won stages: along with MRR contribution for each month.
This report helps identify whether marketing is generating enough qualified leads (MQLs), and if sales is effectively accepting and progressing them (SAL + SQL rates). It highlights where deals are stalling (e.g., Win Rate dips) and tracks monthly growth in new deals and MRR.
It also surfaces breakdowns in the marketing-to-sales handoff, funnel friction causing revenue leaks, mismatches between lead volume and conversion quality, and revenue momentum trends, so you can act early to scale or fix what’s not working.
