Demo Source Breakdown

This report uses a donut chart to show the total number of demos booked, categorized by their source. The three segments include:

• Marketing (Inbound): Demos triggered by website forms, paid campaigns, webinars, or other inbound efforts.
• Sales (Outbound): Demos generated by SDR outreach such as emails, calls, or LinkedIn prospecting.
• Partner: Demos attributed to channel partners or referral programs.

The center of the chart displays the total demo count, while the segments show the proportion each source contributes.

This report provides a clear view of how different motions are contributing to pipeline generation. It allows teams to:

• Understand which team or channel is driving demo volume
• Identify imbalances in pipeline sourcing before they affect revenue
• Shift focus or resources if one motion is lagging behind
• Foster accountability across Sales, Marketing, and Partnerships

For example, if inbound is contributing most of the demos, but sales outbound contribution is low, the SDR manager might need to review sequences or improve targeting. If partner-driven demos are consistently low, the partnerships team can investigate whether enablement materials or incentives need improvement.

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