Demo Trend

A time-series report plotting two metrics: the number of demos completed and the total pipeline value associated with those demos. It displays week-by-week trends, making it easy to spot correlations or divergences between demo activity and revenue potential.

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This report helps GTM teams:

• Connect top-of-funnel activity, such as demos, to revenue outcomes.
• Identify whether an increase in demo volume results in higher pipeline value.
• Detect weeks with unusual patterns, such as fewer demos alongside high pipeline creation.
• Optimize sales and marketing efforts using real performance data.

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