Full-Funnel Revenue Performance

A full-funnel view that tracks the customer journey from lead generation (MQL → SQL) to purchase (new deals + win rates) and then into post-sale performance (churn and retention). It visualizes deal value, churned revenue, and the remaining potential value. All in one chart.

This report connects the dots between top-of-funnel acquisition and long-term revenue impact. It helps CMOs:

• Identify drop-offs at every key stage: from MQL to close to renewal
• Understand where revenue is gained—and where it’s lost
• Align marketing strategy with customer retention and expansion goals

Instead of just focusing on pipeline creation, the Bow Tie Chart gives CMOs a clear picture of pipeline quality, retention health, and revenue efficiency, making it essential for full-funnel GTM leadership.