Google Ads Funnel Performance

A comprehensive performance report that tracks the Google Ads funnel across multiple stages, including MQLs, Demos, Pipeline Value, Deals Closed, Revenue, Win Rate, Cost per MQL, and Payback Period.
It compares performance across different time periods to help teams see what’s improving, what’s declining, and where to adjust.

This report gives a complete view of how Google Ads contributes to revenue across every stage of the funnel from initial clicks to MQLs, demos, pipeline, and ultimately closed-won deals. It goes beyond surface-level metrics to show what’s actually generating business impact.

It helps performance teams:

• Understand how ad spend translates into qualified leads and revenue
• Spot inefficiencies such as high spend with low conversion, poor win rates, or increasing cost per MQL
• Identify which time periods or campaigns are underperforming despite strong top-of-funnel activity
• Justify budget reallocations with clear, data-backed insights
• Make informed decisions that align paid media investments with real pipeline outcomes

For any team running Google Ads, this report is essential for tracking ROI, diagnosing issues early, and optimizing spend where it matters most.