Lead Generation – YTD (Paid vs Organic)

A bar chart comparing the number of paid and organic leads captured across recent months, showing how each channel contributes to overall lead generation.

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This report helps marketing and growth teams:

• See whether paid channels are delivering enough volume to justify spend
• Track the growth and consistency of organic leads as a cost-effective acquisition source
• Identify shifts in channel performance that may signal the need for budget or strategy changes
• Align SEO, content, and paid efforts around the most effective sources for pipeline growth