A report that shows how long it takes for Marketing Qualified Leads (MQLs) to convert into Sales Qualified Leads (SQLs), bucketed by time (e.g., 0–5 weeks or months). It tracks this distribution across different months to help understand how quickly leads are progressing through the early funnel.
More leads don’t mean more revenue—qualified leads that convert quickly do.
This report shows how fast MQLs turn into SQLs. If leads are converting in the first 1–2 weeks, it signals strong targeting and sales-readiness. If they’re taking longer, it could indicate low-quality leads or weak follow-up.
It helps answer:
A fast way to measure marketing’s impact on pipeline velocity, not just vol
