Lead Stage Conversion Tracker (MQL → SAL → SQL)

A performance table that tracks lead progression across critical funnel stages—MQLs, SALs, SQLs—along with conversion rates, win rates, new deals, and revenue on a weekly basis.
It offers a clear view into how leads are being qualified and passed from marketing to sales, and how those leads ultimately impact pipeline and revenue.

Marketing and sales teams often lack visibility into how well leads are progressing across stages. This report helps bridge that gap by:

• Highlighting breakdowns in qualification or handoff
• Measuring how many MQLs are turning into real sales opportunities
• Diagnosing low conversion rates or stalled lead progression
• Tracking the impact of each stage on overall revenue contribution

It helps marketing, sales, and RevOps teams stay aligned and take action when leads fail to convert across key stages.