Knowing how many leads each platform delivers is just the starting point. What truly matters is understanding the efficiency and return on investment behind those numbers. This report enables marketing teams to:
- Identify top-performing platforms based on lead volume
- Spot underperforming channels that may need optimization or budget reduction
- Combine lead counts with spend and conversion data to calculate true cost per lead
- Compare campaign effectiveness across channels, rather than viewing each in isolation
- Support budget planning and reallocation decisions with concrete, data-backed insights
This report is critical for performance and paid media marketers looking to double down on high-yield platforms while minimizing spend on those that fail to deliver.
