LinkedIn Ad Performance Report

A creative-level performance report for LinkedIn campaigns that captures key metrics such as cost, cost percentage of spend, clicks, click-through rate (CTR), open rate, frequency, CPM (cost per thousand impressions), and reach. Each row represents a unique ad title and creative asset, allowing you to analyze how individual messages and visuals perform across your paid campaigns.

Running LinkedIn ads without granular visibility often leads to wasted budget and missed optimization opportunities. This report helps teams:

• Evaluate creative effectiveness: See which ad titles and visuals are actually driving clicks, engagement, and reach—and which are not.
• Identify underperforming assets early: Avoid spending more money on ads that fail to resonate by spotting low CTRs or high CPMs.
• Guide creative testing: Gain data-driven insights into which messaging or visual themes are worth scaling or refining.
• Inform budget decisions: Reallocate spend toward high-performing creatives, maximizing ROI from LinkedIn campaigns.
• Align with pipeline goals: Ensure that paid media efforts are contributing meaningfully to demand generation and revenue targets.

It’s an essential tool for any marketing team that wants to turn LinkedIn from an expensive awareness channel into a measurable demand engine.