Marketing Channel Performance Overview

A complete funnel performance view across key marketing channels—Website, Paid Search, Events, Email, and Chat.This report measures each channel against critical metrics like MQLs, Inbound Demos, New Deals Won, Revenue, Demo Rate, and Win Rate. It helps teams quickly pinpoint which channels are driving results, where conversions drop off, and where to focus next.

Marketing teams often over-index on MQLs and ignore what happens later in the funnel. A channel might look great at generating leads but fail to convert those leads into revenue. This report helps solve that by giving a complete view from lead to close.

With this report, you can:

• Identify channels that are generating high MQLs but poor conversion (e.g., Events)
• Spot high-converting channels that may be underfunded (e.g., Chat's high Win Rate and Demo Rate)
• Quickly evaluate return on effort by comparing revenue contribution to lead volume
• Make data-backed decisions on where to scale, pause, or adjust campaign efforts
• Save time through AI-generated performance summaries and visual cues

For CMOs, Demand Gen leaders, and Ops teams, this report replaces scattered dashboards with one centralized view of marketing performance that actually ties to revenue.