Revlitix Reporting

Marketing Contribution to Revenue

Persona
CMO
VP Marketing
Head of Marketing
Revenue Operations
CRO
CEO
CFO
Bar Chart
What it is?

This report visualizes the share of revenue contributed by different departments, specifically Marketing, Sales, and Others (such as Customer Success or Partnerships). It is segmented by month to highlight how contributions change over time.

Why it matters?

This report helps marketing teams clearly demonstrate their revenue impact. In well-aligned GTM organizations, marketing typically drives 30% to 50% of total revenue, often more in inbound-heavy or product-led models. This view enables teams to:

  • Quantify marketing’s revenue contribution
  • Justify team size, budget, and tools
  • Align GTM teams on expectations and strategy
  • Drive better collaboration between sales and marketing

It makes marketing's influence measurable and visible to leadership.

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