What it is?
A performance report that compares key funnel metrics—MQLs, Inbound Demos, Deals Won, Revenue, Demo Rate, and Win Rate—across different customer segments or territories
A performance report that compares key funnel metrics—MQLs, Inbound Demos, Deals Won, Revenue, Demo Rate, and Win Rate—across different customer segments or territories
Most marketing teams don’t just generate leads—they have to generate the right leads. This report helps GTM teams move from surface-level metrics to real business impact by providing clarity on segment-level efficiency and contribution.
Here’s how it helps:
It’s not just about counting leads—it’s about seeing how every territory contributes to pipeline and revenue.