Marketing Pipeline: MRR vs Units

A bar chart comparing Marketing Pipeline Units (the count of deals) with Marketing-attributed Monthly Recurring Revenue (MRR). It visualizes both the volume and financial value of marketing’s pipeline contribution, displayed side by side for easy comparison.

This report bridges the gap between pipeline quantity and revenue quality. It helps teams:

• Evaluate how effectively marketing efforts are turning into meaningful revenue, not just generating deal count
• Detect potential issues like high pipeline volume with low MRR, indicating lower-quality leads or smaller deal sizes
• Showcase marketing’s direct impact on revenue in leadership meetings and QBRs
• Guide strategic focus toward campaigns that attract high-value prospects and ideal customer profiles (ICPs