Revlitix Reporting

Monthly Funnel Performance Report

Persona
Head of Marketing
VP Marketing
Demand Generation
Revenue Operations
Marketing Operations
Funnel Overview Chart
What it is?

A trend report that tracks key funnel KPIs including demos, SQLs, cost per demo, cost per SQL, pipeline, and revenue, broken down month by month.
It provides a cumulative and granular view of how these metrics are changing over time, helping teams assess performance consistently.

Why it matters?

Performance doesn’t exist in a vacuum. This report gives the month-by-month context needed to spot momentum, stagnation, or early signs of decline at any stage of the funnel.

It helps teams:

  • Track how top-of-funnel activity converts into pipeline and revenue
  • Monitor changes in acquisition costs like CPL and cost per SQL
  • Identify which months were most efficient or underdelivered
  • Understand trends across the sales funnel to forecast better
  • Make timely adjustments to campaigns, budgets, or team priorities

For marketing and RevOps leaders, this report acts as a health check that connects tactical activity with long-term growth goals.

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