New Logo Growth & MRR Trend (MoM View)

This report tracks month-over-month performance for new customer acquisition. It highlights the number of new logos booked, associated MRR (Monthly Recurring Revenue), and booked units, giving a full view of acquisition momentum.

This is essential for CROs and GTM leaders to:

• Track net new growth across logos and revenue
• Compare how effectively new customer acquisition is scaling revenue
• Identify drop-offs in conversion efficiency (e.g., lower MRR despite more logos)
• Inform GTM decisions on where to double down: segment, campaign, or geography

This report helps you move from logo counting to revenue-backed acquisition strategy.

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