Paid Channel Performance Overview

What it is:

A side-by-side comparison of major paid channels—LinkedIn Ads, Google Ads, Twitter Ads, and Facebook Ads—tracking performance across key metrics such as spend, clicks, impressions, CTR, reach, and record count.
Each metric is measured against its defined goal, offering a clear visual snapshot of how each platform is performing over the last fiscal year.

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Paid teams often juggle data from multiple platforms with different formats and inconsistent metrics. This report consolidates performance into one view, making it easier to:

• Identify which channels are exceeding or falling short of KPIs
• Spot inefficiencies in spend, click-through rates, or audience reach
• Make quick, confident decisions on where to scale or cut back
• Present a clear performance summary to leadership and stakeholders

It’s the go-to report for optimizing budget allocation and communicating paid media effectiveness.