Performance by Source

A bar chart that shows the forecasted Monthly Recurring Revenue (MRR) by lead source. Each bar represents a specific source such as Acquired List, Affiliates, SEM, Events, and Website Direct. The height of each bar indicates the expected revenue contribution from that channel.

This report helps teams evaluate which marketing or sales channels are generating high-quality leads that are expected to convert into recurring revenue. It gives clear visibility into the performance of each source and helps with:

• Deciding where to allocate budget and effort
• Identifying underperforming channels that may need a strategy review
• Prioritizing high-efficiency channels that bring in more revenue per lead
• Supporting planning for upcoming campaigns based on revenue impact