Pipeline and Revenue Over Time

This time-series chart visualizes total pipeline value and closed-won revenue over a set period. It helps track whether pipeline generation efforts are converting into actual revenue and how efficiently the funnel is operating.

This report is critical for connecting marketing and revenue outcomes. It enables teams to:

• Track pipeline conversion efficiency over time
• Spot time lags between pipeline creation and revenue realization
• Identify if pipeline quality is improving or deteriorating
• Validate if increased pipeline is actually impacting the bottom line
• Guide budget allocations by comparing pipeline contribution vs real revenue impact
• Align GTM teams around revenue-generating initiatives, not vanity metrics