Revenue by Platform (ARR)

A visual report that shows which paid media platforms (Twitter Ads, LinkedIn Ads, Google Ads, and Facebook Ads) are driving actual annual recurring revenue (ARR).
Unlike typical performance dashboards, this chart connects revenue outcomes to the original acquisition channels, going beyond lead generation or top-of-funnel metrics.

Not every lead is valuable if it doesn’t result in revenue. A platform that drives traffic but fails to generate ARR becomes a cost center rather than a growth lever. This report helps teams:

• Identify which platforms contribute directly to revenue
• Detect channels that appear effective but don’t convert
• Allocate budgets based on real business return, not surface-level metrics
• Justify spend with revenue-level attribution
• Align paid media efforts with outcomes that actually impact the business

It’s an essential view for marketing teams focused on results, not just reach.