Search Query Performance by Persona Type

This report tracks how different query categories (e.g., brand, competitor, persona-based) are performing in terms of search position and total clicks. It visualizes how your brand is ranking and getting traffic for queries related to different personas and themes.

When running persona-focused SEO or content campaigns, it’s crucial to know which topics are actually ranking and driving clicks. This report helps marketing teams:

• Evaluate how well content aligns with target personas
• Identify which query categories are underperforming in rankings (e.g., “Ops Persona,” “Analytics Persona”)
• Spot high-performing themes with strong click volume (e.g., “Brand Searches”)
• Prioritize SEO optimizations based on visibility gaps and engagement potential

It brings clarity to SEO strategy by connecting search performance with audience intent and campaign goals.