Ad budgets are often spread across multiple platforms, but without a clear breakdown, it's hard to tell if that spend is actually delivering value. This report helps teams assess whether their budget allocation matches real performance outcomes.
It allows you to:
- See where your budget is going across LinkedIn, Google, Twitter, and Facebook at a glance
- Evaluate spend efficiency by comparing budget allocation with downstream performance metrics like clicks, demos, or conversions
- Spot budget misalignment, such as overspending on low-performing platforms or underfunding high-performing ones
- Make proactive adjustments before the quarter ends, instead of waiting for retrospective analysis
- Back strategic decisions with data in budget planning meetings or performance reviews
This visibility is essential for performance marketers who want to maximize ROI and justify every dollar spent.
