Revlitix Reporting

SQLs and Opportunities Over Time

Persona
VP Sales
Demand Generation
Head of Marketing
Revenue Operations
Marketing Operations
Line Chart
What it is?

This time-series line chart tracks the weekly (or interval-based) creation of Sales Qualified Leads (SQLs) alongside the corresponding number of Opportunities over time. It helps visualize how lead qualification activity translates into sales pipeline development.

Why it matters?

This report gives go-to-market teams a clear view of conversion momentum between SQLs and Opportunities. It helps teams:

  • Measure sales readiness: Identify if SQLs are growing steadily and how they correlate with opportunity creation.
  • Detect conversion gaps: Spot when leads are not progressing to opportunities, signaling issues in sales follow-up or lead quality.
  • Identify delays: Understand if there's a lag between SQL creation and opportunity movement, enabling timely intervention.
  • Assess alignment: Check whether marketing and sales are operating in sync—SQL growth without opportunity growth may indicate misalignment.
  • Benchmark performance: Use historical trends to set conversion goals and evaluate improvement efforts month over month.

This is a crucial report for RevOps, Demand Gen, Marketing Ops, and Sales Leaders focused on optimizing funnel velocity and maximizing pipeline conversion.

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