This report gives go-to-market teams a clear view of conversion momentum between SQLs and Opportunities. It helps teams:
- Measure sales readiness: Identify if SQLs are growing steadily and how they correlate with opportunity creation.
- Detect conversion gaps: Spot when leads are not progressing to opportunities, signaling issues in sales follow-up or lead quality.
- Identify delays: Understand if there's a lag between SQL creation and opportunity movement, enabling timely intervention.
- Assess alignment: Check whether marketing and sales are operating in sync—SQL growth without opportunity growth may indicate misalignment.
- Benchmark performance: Use historical trends to set conversion goals and evaluate improvement efforts month over month.
This is a crucial report for RevOps, Demand Gen, Marketing Ops, and Sales Leaders focused on optimizing funnel velocity and maximizing pipeline conversion.
