Top Marketing Campaigns by ARR

A bar chart that ranks marketing campaigns based on the Annual Recurring Revenue (ARR) they’ve influenced or driven.

This report is critical for marketing and revenue teams because it:

• Highlights which campaigns are driving the highest revenue outcomes
• Identifies lower-impact campaigns that may require optimization or reduced investment
• Supports data-driven budget planning and resource allocation
• Helps justify marketing spend to leadership and stakeholders
• Aligns teams around focusing efforts on high-performing, revenue-generating initiatives

It’s a valuable tool for CMOs and performance marketers who want to ensure that marketing investments translate into tangible business results.