Top Performing Paid Keywords

A bar chart that ranks paid search keywords based on the Annual Recurring Revenue (ARR) they have influenced or generated. Keywords shown include examples such as “sales dashboard,” “pipeline forecasting,” “GTM reporting tool,” “marketing analytics,” and others. The report visualizes how much revenue each keyword drives, helping marketers see the direct value of their paid search investments.

This report is essential for paid media and performance marketing teams because it:

• Pinpoints keywords generating the highest ARR, ensuring budget focuses on the most valuable search terms
• Highlights low-performing keywords that might need pausing, adjustments, or removal
• Supports smarter bidding and budget decisions for better ROI
• Aligns paid search strategy with revenue goals rather than just clicks or impressions
• Provides clear insights for reporting to leadership on how paid search contributes to business growth

With this visibility, teams can confidently optimize their paid search campaigns to drive greater revenue impact.

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