Total Performance: Organic vs. Paid Comparison

A performance comparison between paid and organic marketing efforts across key funnel metrics—MQLs, inbound demos, new deals won, revenue, demo rate, and win rate.
This report gives a side-by-side view of how each channel is contributing to the pipeline and converting leads into revenue.

Marketing teams often struggle to compare the effectiveness of paid versus organic efforts in a single view. This report helps teams:

• Understand which channel is driving more qualified leads and revenue
• Spot cost inefficiencies in paid acquisition
• Make better decisions about budget allocation and optimization
• Evaluate the true ROI and pipeline contribution from each source

It answers key questions like:
Where should we spend more? Are paid campaigns truly better—or just louder? And what’s the real cost of getting a customer?