Users & Engaged Sessions by Channels

A side-by-side comparison of total sessions and engaged sessions across multiple traffic channels, such as Organic Search, Paid Social, Email, Direct, and more. It highlights how many visitors each channel brings in and how many of those sessions result in meaningful engagement.

‍

This report helps marketing teams:

• See which channels attract high volumes of traffic vs. those driving real engagement
• Pinpoint underperforming channels where users drop off quickly
• Allocate budget and resources toward channels delivering quality visitors
• Optimize the channel mix for both acquisition and engagement goals
• Align teams around data-driven decisions for campaign planning and reporting