Website Traffic Breakdown

A report that shows total website visits over time, segmented by source.
It includes traffic from Direct, Paid Search, Organic, Email, and Referral channels, allowing teams to monitor weekly performance across each source. This helps identify traffic patterns, growth areas, or sudden drops.

When evaluating top-of-funnel performance, it's not enough to just track total traffic, you need to understand where it’s coming from. This report helps marketing teams:

• Measure which sources are consistently driving site visits
• Spot traffic spikes or drops tied to specific campaigns or channel issues
• Evaluate the performance of paid vs. organic efforts
• Understand where to focus spend and optimization efforts

It’s a simple but powerful way to stay ahead of changes in website traffic health.