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Are You Tracking the Right Keyword Position in Google Ads?

April 10, 2024
8 min read

Google Ads isn’t as easy to use as it should be, especially if you’re not an expert at using advanced features like negative keywords and custom match types. One area that can trip you up is keyword tracking, which can create confusion when looking at your performance metrics over time. Make sure you know how to keep track of the right keywords by following this list of tips on how to track keywords. Position KPI in Google Ads so you can make more informed decisions about how your ad campaigns are doing and what changes you need to make going forward.

Tracking your keywords Position regularly is essential for measuring the performance of your performance. Poor keywords can result in overspending, low click-through rates, or both. This metric tracks your keywords ranking on Google’s SERP (search engine results page). The higher this number, the better you are doing. However, there are some caveats to be aware of. So let us study, Keyword position KPI and understand how we can improve it.

Why should we track Keyword Position?

We should track Position Keywords KPI. We want to make sure that potential customers see our ads. When we track keywords in positions, we know how many times our ads have appeared at the top or middle positions and can better evaluate if there is an increase or decrease from last month. For example, suppose a keyword was not seen as often as expected. In that case, it could mean that it was lower than before because it is not as popular with potential customers or because other competing companies run more ads for that same keyword causing you to be pushed lower down on page one of search results. 

The actual position of your ad is essential for two reasons: 

  • Firstly, because some positions are more expensive, you should always consider reducing costs wherever possible. 
  • Secondly, when we understand which positions are most effective for getting clicks, we can adjust our bids accordingly and get the best ROI possible. 

In summary, tracking keywords’ Position KPI in Google Ads will help us determine what type of content to use for future campaigns and if we need to change anything about our current campaign strategy. We also want to stay up-to-date with our competitors who may gain new customers through advertising. If they are running more ads than us, this means they are doing something right! Staying informed allows us to look at changes they have made in their strategies and see if they would work for our company.

How to track Keyword Position? 

Your ad's position indicates its relevance to someone searching for what you offer. The Position KPI in Google Ads tells you how high or low your ads rank among other ads. 

To see your position, click Search Network - Overview under Ad Manager to see your position and click on Position. Once there, you'll be able to find metrics like Avg. Pos., Highest Pos., Lowest Pos., CTR (click-through rate), Impressions and % Impressions that clicked on my ad. 

For example, if I type in real estate agent into Google search. In that case, I get many different results from sites with job listings to real estate agents themselves, so it's hard to determine which one will provide me with the best experience as a home buyer. However, when I enter this query into Google AdWords, I can enter keywords related to homes for sale and select a bid per click price. 

By selecting the keywords homes for sale that are more closely related to my queries, such as specific neighborhoods or schools nearby, I am telling Google how interested I am in those homes. As a result, when someone searches homes for sale, they may see my ad at the top of their screen rather than being buried within the first page of search results because they have similar interests.

To track Position Keywords in Google Ads, you should check your average position, impressions, and percentage of impressions that clicked on your ad. If your lowest pos is higher than 3, you need to increase bids so people will click on your ads more. Otherwise, spend less time bidding on keywords with no traffic and focus on the words that bring in lots of traffic. Use negative keywords to ensure irrelevant traffic doesn't distract potential customers who might be looking for what you offer. One way to do this is by entering terms like Honda Accord or dog breeds into AdWords and seeing if these trigger any irrelevant keyword suggestions beneath them. These options can be unchecked and won't show up again. 

But beware- if you've done this before and find yourself missing some keywords, it may mean your business has grown in ways you didn't anticipate. That's why it's essential to keep up with market changes and assess whether new opportunities warrant changes to your strategy or budget.

Top Ways To Improve Keyword Position for your Ad

Position KPI allows advertisers to see how competitive a keyword is and where they are relative to its competitors. The position is calculated by multiplying CTR with the highest ad position on page 1 of search results and then dividing by your target bid amount. The lower your ad position, the higher your position score. However, note that you can't compare numbers across different locations.

In addition, even if they were available, it would not provide an accurate comparison because search pages will have varying amounts of text. As such, the average length of text on page 1 may vary significantly from country to country or region to region. With this knowledge in mind, here are some ways you can improve your ranking using keywords Position KPI

  • Use keywords in lower competition industries (like hotels) instead of high-competition industries (like weight loss)
  • Use targeting rather than bidding for long tail keywords
  • Add negative keywords to avoid irrelevant traffic
  • Optimize Landing Pages for conversions - Prioritize mobile searchers over desktop searchers.
  • Create remarketing lists based on Location, Interests, and Behaviors to focus marketing efforts
  • Target users who are actively looking for products like yours to increase conversion rates
  • Make sure your campaign is updated with best practices and keywords related to what you're selling.
  • Keep track of individual keywords’ Position KPIs and overall performance metrics.
  • Set up alerts for significant changes in Position KPI 

Lastly, Take advantage of multiple platform opportunities: AdWords campaigns, Website analytics, and CRM data should all be considered when evaluating performance and setting goals for improvement.


A big mistake many businesses make is not tracking the position of their ads. All too often, they look at the number of clicks but neglect to look at where their ads rank. We’ve all seen that ad sandwiched between other similar ones, and we know intuitively it’s not performing well. While Google tries to show our ads based on relevance, by monitoring our ad's position, we can ensure we're getting the most out of every penny spent! Make sure to get worth out of the Keyword position in google ads by understanding our guide.