blog post

6 Reasons You Need Revenue Operations for an Effective GTM Strategy

Anjali Barnwal
Anjali Barnwal
December 1, 2023
8 min read

Efficient go-to-market (GTM) strategies provide businesses with a blueprint for conceptualizing a product and precisely identifying target audiences and marketing channels. 

It ensures product development and marketing efforts align with ever-evolving customer needs and demands. In short, GTM empowers businesses to identify potential opportunities and gain a competitive edge. 

A recent study reveals that B2B businesses leveraging revenue operations witnessed a 200% increase in their ROI, a 10% improvement in lead acceptance, and a 30% reduction in GTM expenses.

However, conventional GTM practices often face challenges that can reduce their effectiveness. 

For instance, consider these scenarios -

Scenario #1: Your team struggles with efficient tool management

Managing multiple tools scattered across sales and marketing teams hampers efficiency and slows down your GTM strategy.

Scenario #2: You experience data silos

Siloed departments negatively impact collaboration and coordination, weakening GTM efforts.

Scenario #3: You aren’t sure of your ROI

A lack of effective ROI tracking can negatively impact customer interactions and experiences.

Does any of these ring a bell? 

It’s high time you consider implementing best revenue operations practices!

But that’s not all. 

In this post, we will explore significant reasons in detail why you should embrace revenue operations to streamline your GTM strategies.

So, let’s get started!

Top Reasons You Need Revenue Operations in GTM

RevOps can help build processes that foster the efficiency of the GTM plan. It can empower businesses to navigate the ever-evolving market with data-driven precision, thus maximizing revenue and ensuring a competitive edge. 

According to a recent survey, 56% of companies implementing revenue operations are confident they will exceed their revenue targets.

Let’s gain detailed insights into this by understanding how RevOps can help and address the three scenarios shared above - 

#1: Managing Tech Stack Efficiently

RevOps is designed to offer more with what you already have.

That’s one of the crucial aspects that makes it a powerful business approach - you don’t need to invest hefty amounts to implement revenue operations.

Chances are, your sales and marketing team might be using several tools and technologies but not leveraging them to their full potential. 

A Gartner survey reveals marketers leverage only 42% of their tech stack capabilities.

This can negatively impact efficiency and hinder the progress of the GTM strategy.

That’s where revenue operations can be a game-changer. It assists your team in gaining maximum value from their current tech stack by standardizing tool usage and delivering high data accuracy. 

The outcome? Consistent and reliable data. 

What’s more? This efficient tech stack management further forms a solid foundation for tech automation. Your team will no longer be required to do repetitive, mundane tasks. They can invest their efforts and time in improving core strengths. 

#2: Improving Data Management and Cross-Team Collaboration

Teams working in Silos

According to McKinsey, data alone is powerless; it’s how you leverage it that makes a difference in marketing outcomes and revenue.

When your GTM teams work in silos, they can’t figure out what’s going on in various departments. Revenue Operations (RevOps) can act as a bridge to connect the teams by ensuring data can flow freely between them. 

At its core, revenue operations align your teams with a clear vision, promoting cross-team collaboration. When your entire team, from sales to marketing and customer support, has the same shared goal and required data, there’s clarity in creating a plan of action. 

Your teams can leverage revenue operations to achieve the shared goal rather than working on different team-specific metrics.

In short, the benefit of revenue operations is a hundredfold. But to sum it up, rather than focusing on department-centric goals that don’t add up to the company’s bottom line, it creates uniformity. RevOps ensures everyone in the team is on the same page, can share information, and collaborate seamlessly, thus strengthening GTM efforts.

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#3: Gaining a 360-Degree View of ROI 

Effective ROI tracking is pivotal to uplifting GTM strategy. 

Lack of clarity on ROI can hinder your internal decision-making and customer interactions and experiences.

Revenue operations can integrate data from sales, marketing, customer support, and other departments, providing a holistic view of internal processes and ROI. It can help track relevant KPIs, including customer churn rate, customer acquisition rate, customer lifetime value, and more.

This empowers each team member to gain real-time insights into your ROI without waiting for monthly, quarterly, or yearly reports to gauge the GTM strategy’s effectiveness. A 360-degree view of ROI thus eliminates the guesswork. 

This allows them to make data-driven decisions and adjust GTM strategy to ever-evolving market trends and demands. 

What’s more? When each team member is on the same page about ROI, they can prioritize tactics that benefit customer interactions and experiences. 

The outcome? Enhanced customer loyalty and satisfaction, leading to long-term revenue growth.

Maximizing Revenue Potential

In addition to the shared scenarios, RevOps can help businesses implement their GTM strategies in the following ways -

#4: Optimizing Workflows

With RevOps implementation, your sales and marketing teams get better clarity on aspects to focus on. 

What does that mean? 

It depicts they can work together to tackle challenges instead of pointing out gaps. Moreover, revenue operations can help teams streamline internal processes and eliminate redundant tasks. 

The outcome? Enhanced efficiency. 

With automation, your team members can put their effort and time into solving sticky points of marketing and sales. This can shorten the sales cycle and bring more conversions, thus speeding up your firm’s ROI and growth. 

#5: Promoting Data-Driven Decisions

Image depicting the significance of data-driven decisions

We vouch for what Peter Drucker, once emphasized: “What gets measured, gets managed.”

However, what’s more important is to understand that inaccurate measurements can result in ineffective management.

When it comes to data, accuracy and precision are imperative. Here, revenue operations can play a vital role in ensuring data accuracy

RevOps can fix cluttered, inconsistent, and messy data in two ways, helping you make data-based decisions -

  • It helps identify the crucial data that needs attention, helping you eradicate cluttered data. So, the data you get is clean and free from duplicates, redundancy, and errors.
  • It establishes uniform data categorizations and formats to ensure consistency and reliability across your systems. This gets your team on the same page, allowing everyone to leverage consistent data for decision-making. 

With clean and consistent data, your team can make data-driven decisions your firm can count on. 

#6: Enhancing the Team’s and Customer Experience

The ultimate benefit of revenue operations is an exemplary experience for everyone involved, including your customers. 

It aligns all stakeholders and streamlines operations to make their journey hassle-free. This creates a collaborative and happy work environment, fostering revenue growth.

This positive impact extends to your customers. The customers won’t have to deal with complex processes or encounter issues while interacting with your team. 

This seamless customer journey can enhance customer loyalty and revenue. Reports affirm that 65% of the average firm’s business comes from existing customers.

Besides, automation enables your marketing, sales, and customer support team to brainstorm and create strategies for strengthening customer relationships.

In short, it’s truly a win-win for all!

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Revlitix: Your Trusted Ally when Leveraging Revenue Operations for GTM Success

GTM operations are complex and multifaceted. Implementing revenue operations (RevOps) is pivotal to streamlining complex processes and achieving GTM success. 

Being the most trusted revenue operations partner, the AI and ML-powered platform - Revlitix offers state-of-the-art features to ensure a seamless journey.

Let’s explore how.

  • Build Solid RevOps Strategies with Revlitix's Reports: Silos between distinct departments can hinder your team's collaboration and efficiency. One of the crucial aspects of revenue operations is that it aligns your sales, marketing, and other teams. Revlitix Reports Revlitix's Reports eliminate manual spreadsheet work. It allows you to set goals and track funnel progress via centralized data analytics, empowering your teams to gauge valuable customer and market insights.
    This centralized data management and progress tracking can help align your GTM team, optimize their efforts, and foster data-driven decision-making.
  • Make Every Marketing Dollar Count with Revlitix's Playbooks: Revlitix's Playbooks allow you to get 2x more output from your existing tech stack by helping your team optimize tool setup and processes. It allows you to set up and monitor all the crucial channels for success.
    What's more? With Playbooks, you can run a revenue audit within minutes and catch and resolve errors instantaneously. This provides a clear roadmap to follow and achieve GTM goals.
    The best part? It reduces time wasted on repetitive tasks by 70%!
  • Revlitix Playbook
  • Integrating RevOps Tools by Leveraging Revlitix’s Rules Engine: The right tools are pivotal to implementing GTM strategies seamlessly. Revlitix's Rules
    Revlitix's Rules Engine simplifies Revlitix's Rules into your operations, offering access to data and resources your team needs. This can boost the efficiency of your revenue implementation and enable data-driven decisions.

For instance, you can integrate -

Check out how Revlitix’s features made a real-world impact on Azuga, one of our esteemed clients. 

Before We Conclude

The backbone of strategic revenue operations lies in analyzing and tracking the right performance metrics and KPIs. 

So, before we wrap up, here’s a bonus for you - 

Top KPIs to Track when Adopting RevOps for GTM 

Here’s a list of the top KPIs to track when integrating revenue operations into your GTM strategy. 

1. Revenue Growth: This refers to an increase in revenue over a specific timeframe. Monitoring revenue growth helps analyze the effectiveness of your GTM efforts and accelerates informed decisions.

2. Lead Generation Rate: This measures the total number of potential customers you reach through marketing efforts. A higher lead generation rate can translate into more customers, leading to improved sales.

3. Customer Acquisition Costs (CAC): This signifies the total costs for acquiring new customers. Analyzing this KPI can help you optimize your customer acquisition strategies. 

4. Churn Rates: This metric tracks the percentage of customers who stop doing business with an organization. Analyzing this KPI can allow your team to understand underlying issues that might lead to attrition and help retain customers. 

5. Customer Lifetime Value (CLV): This metric helps gauge how valuable a customer is to your firm in the long term. Tracking this can improve your decision-making.

6. Marketing Qualified Leads (MQLs): This signifies a lead that has shown interest in your products or services based on marketing efforts or is otherwise likely to turn into a customer compared to other leads. Monitoring MQLs can help you evaluate the effectiveness of your GTM strategies in generating quality leads

7. Sales Qualifying Leads (SQLs): This reflects a contact or account with a high buying intent who has shown engagement with your brand. Tracking SQLs can help optimize sales efforts and convert prospects with a higher potential for conversion.

8. Sales Cycle Length: This metric measures the total time to convert a lead into a customer. The shorter the sales cycle length, the higher the revenue and efficiency of your GTM team.

9. Customer Satisfaction (CSAT): This metric tracks how satisfied customers are with your products and services. Tracking this KPI can help identify gaps and improve your GTM efforts.

10. Net Promoter Score (NPS): This KPI assesses overall customer satisfaction and how likely customers will recommend your brand products or services to a peer or colleague. Maintaining a high NPS rate can increase revenue growth through repeat business and referrals.


Revenue operations can streamline data and work processes across marketing, sales, customer support, and other departments. 

This breaks down silos and enables everyone in the GTM teams to analyze customer journeys, enhancing work efficiency. 

Adopting Revlitix for revenue operations can further maximize these benefits. From enhancing team collaboration to offering centralized data analytics and real-time audit and monitoring, Revlitix’s state-of-the-art features can optimize your GTM strategies and ensure seamless operations. 

All-in-all, deploying Revlitix for revenue operations is an intelligent investment that can pay significant dividends in the long term. 

So, uplift your GTM strategy with Revlitix and accelerate your revenue generation efforts! 

Connect with our team for more details.

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